PRESS RELEASE - NEON WHITE CHRISTMAS PARTY
2013年12月23日 星期一
2013年12月21日 星期六
2013年12月16日 星期一
PSA Assignment - Littering
PSA Assignment - Littering
Group members:
Molly Huang
PSA print-ad
A
B
PSA AD:
https://www.youtube.com/watch?v=q2pVCoPCCYI
Draft:
Reflection:
This time in this PSA project, our group chose the topic: littering. We tried to use rhyme in our headline, make it more easy to remember. So our headline is: LITTER MAKES THE EARTH BITTER. I like our headline very much!
I am the one who throw the trash on the scooter. To be honest, it was quite difficult to ride the scooter and throw the trash at the same time!!! But I tried many times, and finally I made it! LOL. Besides being the model in the video, I am also in charge of the voice record. My job is easy and not easy. For the easy part, I just need to say the script and record my voice, but my voice speed has to match with video and that is the uneasy part. For this PSA project, I record my voice for several times to let Jill choose the perfect one. Thanks for our members, without them, we couldn't make this project! I am really happy to see our work be done so perfectly!
Molly Huang
Sally Shiu
Amy Hu
Jill Chou
Amy Hu
Jill Chou
PSA print-ad
A
STUDY 1:
Visual: Movie poster style
Headline: Litter makes the earth Bitter
Subhead: Green the earth
Body Copy: N/A
Slogan/Tagline: Stop littering!!
Logo: Tidy Lady
Contact Information:N/A
STUDY 2:
Visual: Show much piles of litter on the street
Headline: Litter makes the earth Bitter
Subhead: Green the earth
Body Copy: N/A
Slogan/Tagline: Stop littering!!
Logo: Tidy Lady
Contact Information: N/A
https://www.youtube.com/watch?v=q2pVCoPCCYI
Draft:
Reflection:
This time in this PSA project, our group chose the topic: littering. We tried to use rhyme in our headline, make it more easy to remember. So our headline is: LITTER MAKES THE EARTH BITTER. I like our headline very much!
I am the one who throw the trash on the scooter. To be honest, it was quite difficult to ride the scooter and throw the trash at the same time!!! But I tried many times, and finally I made it! LOL. Besides being the model in the video, I am also in charge of the voice record. My job is easy and not easy. For the easy part, I just need to say the script and record my voice, but my voice speed has to match with video and that is the uneasy part. For this PSA project, I record my voice for several times to let Jill choose the perfect one. Thanks for our members, without them, we couldn't make this project! I am really happy to see our work be done so perfectly!
2013年12月2日 星期一
AD ANALYSIS
1.What kind of headline was used?
YOU CAN'T AFFORD TO BE SLOW IN AN EMERGENCY.
2. Was there a subhead or a slogan?
Yes. ACT NOW FOR THE PLANET.
3.Was the visual attractive?
Yes. The AD shows a contradiction of the car accident and the medical crew.
4. Was the overall lay-out creative? Does it make the readers think? In what way?
Yes, I think the lay-out is very creative. It used the image to tell the readers an emergency happened to our planet, but still, we take no action. The AD makes the readers think it is time to do something for our planet.
The web link: http://smashingtips.com/35-creative-ads-that-makes-you-look-twice
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